Cereal Sales Down 10% Over the Last Three Years

CNBC laments the decline of cereal for breakfast. (Click here for video.)

Cereal killers at the breakfast table

Thu 22 Aug 13 | 11:56 AM ET

The following transcript has not been checked for accuracy.
cuckoo for cocoa puffs anymore. how are cereal companies handling a decline? the good news, fewer people are skipping breakfast. the bad news, more of skipping cereal. where is mikey when you need it. he will try it. he eats everything. he likes it sm. in the game of life cereal, tastes change. consumers are swimming to yogurt or foods you can eat on the go. so-called cold cereal unit sales have cold 10% in the last three years. they'reinnovating, coming up with protein shakes, breakfast bars, however cereal remains the number one choice for breakfast in america. but not all consumer choose a bowl of cereal and milk. it's also impacting milk sales. also declining as people switch to other beverages. dean food says it's going to be a tough quarter. there's another problem translating this overseas. cold cereal is really only popular in the u.s., and so they've adjusted their cereal offerings internationally to appeal to that consumer that maybe wants to dunk a cereal bar in coffee or in yogurt. but look at the stocks. not that soggy until this summer. general mills and post have been outperforming the s&p and credit suisse says valuations in the sector getting a little high. also then to solve what may be a serial cereal problem, markets are targeting adults, not kids. gluten freechex. more adults eating lucky charms. at strike force hit says he has cher cheerios with soy milk because i'm that age. a box of cereal can cost $7 in some markets. it's ridiculous. i know we have to leave it there. and there's less in here. exactly.

URL:http://video.cnbc.com/gallery/?video=3000193095

I hope this means that people are finding out that carton of eggs or a slab of bacon is better for their health and wallet than a $7 box of cereal. A coworker remarked that one of her grandsons can eat a whole box of cereal at one sitting, and wondered if cereal companies will try to make something healthier. But what healthy food are they going to make out of flour and sugar?

This Just In: Yogurt Doesn't Improve Health

A recent study from Spain finds "In comparison with people that did not eat yogurt, those who ate this dairy product regularly did not display any significant improvement in their score on the physical component of quality of life, and although there was a slight improvement mentally, this was not statistically significant," states López-García. Most yogurt is pretty much pudding with a little bacteria . Pudding is a sugar bomb. Hard to believe the stuff doesn't improve health outcomes, isn't it? But as usual, researchers are calling for...more research. "For future research more specific instruments must be used which may increase the probability of finding a potential benefit of this food."

Paleo Diet: Eating Differently from Everyone Else is Fine!

I've been seeing more and more articles by women (it's always women) whose heads have exploded trying to figure out life without yogurt and cupcakes. Oh, the shenanigans they get up to: bathroom problems from stuffing themselves with vegetables, paleo baked goods that don't taste the same as ones from the bakery, and especially the irresistible urge to eat "normally." The technical problems aren't hard to sort out: substitutes like baked goods will taste different because they are different, but an adjustment period of a few months will make those foods taste normal. And whatever you eat, don't stuff yourself. First, though, read a book by Loren Cordain or Mark Sisson to learn about the paleo diet before diving in. The articles I keep reading, though, have more to do with attitude: the urge to be exactly like everybody else or the urge to be helpless. If you're in the second category, I can't, by definition, help you. If you'd rather be Lu

Decongestant Ineffective; Vibration Plate Works

A common ingredient in many cold medicines has been shown so ineffective that the FDA recently proposed taking it off the market. The ingredient, phenylephrine, "failed to outperform placebo pills in patients with cold and allergy congestion," say researchers from the University of Florida. "The same researchers also challenged the drug's effectiveness in 2007, but the FDA allowed the products to remain on the market pending additional research," according to CNBC . Mostly placebos. Photo from Pixabay . I can attest that phenylephrine doesn't work. Before I stopped eating wheat, I constantly had nasal and sinus congestion. I helped keep Sudafed in business when the active ingredient was pseudoephedrine, but I noticed the PE (phenylephrine) variety didn't work at all. The only other decongestants I've found helpful are guaifenesin (Mucinex) and spicy food. Mucinex is expensive because it works! (The cheaper store brands work just as well, though.) Su

Palpitations Gone with Iron

Thanks to my internet friend Larcana, who alerted me to the connection between iron deficiency and palpitations, I doubled down on my iron supplements and, for good measure, washed them down with Emergen-C. It's a cold medicine with a mega-dose of vitamin C, plus B vitamins and minerals. I don't think vitamin C does anything for a cold (a friend bought the stuff and left it at my house the last time she visited), but vitamin C does help iron absorption. After doubling up on iron in the last three days, I feel back to normal. (I'd already been taking quite a bit of magnesium and potassium, so I probably had sufficient levels of those.) How did I get so low on iron? Maybe it was too many Quest bars instead of red meat when I had odd cravings during my dental infection recently. Maybe because it's too hard to find liver at the grocery store and I haven't eaten much of it lately. Maybe the antibiotics damaged my intestines . And apparently, I'm a heavy bleeder .

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