Cereal Sales Down 10% Over the Last Three Years

CNBC laments the decline of cereal for breakfast. (Click here for video.)

Cereal killers at the breakfast table

Thu 22 Aug 13 | 11:56 AM ET

The following transcript has not been checked for accuracy.
cuckoo for cocoa puffs anymore. how are cereal companies handling a decline? the good news, fewer people are skipping breakfast. the bad news, more of skipping cereal. where is mikey when you need it. he will try it. he eats everything. he likes it sm. in the game of life cereal, tastes change. consumers are swimming to yogurt or foods you can eat on the go. so-called cold cereal unit sales have cold 10% in the last three years. they'reinnovating, coming up with protein shakes, breakfast bars, however cereal remains the number one choice for breakfast in america. but not all consumer choose a bowl of cereal and milk. it's also impacting milk sales. also declining as people switch to other beverages. dean food says it's going to be a tough quarter. there's another problem translating this overseas. cold cereal is really only popular in the u.s., and so they've adjusted their cereal offerings internationally to appeal to that consumer that maybe wants to dunk a cereal bar in coffee or in yogurt. but look at the stocks. not that soggy until this summer. general mills and post have been outperforming the s&p and credit suisse says valuations in the sector getting a little high. also then to solve what may be a serial cereal problem, markets are targeting adults, not kids. gluten freechex. more adults eating lucky charms. at strike force hit says he has cher cheerios with soy milk because i'm that age. a box of cereal can cost $7 in some markets. it's ridiculous. i know we have to leave it there. and there's less in here. exactly.

URL:http://video.cnbc.com/gallery/?video=3000193095

I hope this means that people are finding out that carton of eggs or a slab of bacon is better for their health and wallet than a $7 box of cereal. A coworker remarked that one of her grandsons can eat a whole box of cereal at one sitting, and wondered if cereal companies will try to make something healthier. But what healthy food are they going to make out of flour and sugar?

Dana Carpender's Podcast; Dr. Davis on YouTube; Labor Day Sales

Dana Carpender, who's written several recipe books and other works on low-carb, has a podcast and is still writing articles at carbsmart.com. She's a terrific writer and amateur researcher (otherwise known as reading , as Jimmy Dore jokes ). I use her book 500 Low-Carb Recipes all the time and I'm looking forward to hearing more from her. I've embedded her podcast on my blog (click on the three lines at the top right if you don't see it, or go to Spotify or other podcast source if you're getting this by email). Carbsmart.com doesn't seem to have a blog feed, so if you want to see the latest posts there, you can sign up for notifications at their site. Dr. Davis has been putting a lot more videos on YouTube, so I've added his channel to the lineup. Click on the three lines on my blog if you don't see it, or go to his channel here . * * * * * Primal Kitchen is having a Labor Day sale-- 20% off everything. They sell high quality collagen powder, con...

Fermented bread and butter pickle recipe ft. L. Plantarum

After Dr. Davis said the other night that L. plantarum may reduce some of the effects of the herbicide glyphosate (which is everywhere), I'm re-running my recipe for fermented bread and butter pickles. Pickling cucumbers naturally have L. plantarum bacteria on them, and fermenting them with some brown sugar multiplies these bacteria. (Just don't use chlorinated water to wash them.) And if you're growing your own cucumbers, avoid spraying the fruits with Bacillus thuringiensis , or Bt (leaves and vines are OK). It's unclear what effect a big dose of Bt would have on humans. Another benefit of DIY pickles: no emulsifiers like polysorbate 80, which is a common ingredient in pickles. If you have GI problems, it could be from emulsifiers. These sweet-and-sour pickles are the tastiest I've ever made. There's just a little added sugar (some of which the bacteria will consume) and turmeric that gives the pickles their bright color. Special equipment Quar...

Blog Lineup Change

Bye-bye, Fathead. I've enjoyed the blog, but can't endorse the high-fat, high-carb Perfect Health Diet that somehow makes so much sense to some otherwise bright people. An astrophysicist makes some rookie mistakes on a LC diet, misdiagnoses them, makes up "glucose deficiency," and creates a diet that's been shown in intervention studies to increase small LDL, which can lead to heart disease. A computer programmer believes in the diet and doesn't seem eager to refute it because, perhaps, scientists are freakin' liars and while he's good at spotting logical inconsistencies, lacks some intermediate knowledge of human biology. To Tom's credit, he says it's not the right diet for everyone, but given the truckload of food that has to be prepared and eaten, impracticality of following it while traveling (or even not traveling), and unsuitability for FODMAPs sufferers, diabetics and anyone prone to heart disease (i.e., much of the population), I'm...

daveizmir said…

not to be egotistical, however when everyone and their brother were doing lo carb in 04 and meat prices went way up.

August 23, 2013

Lori Miller said…

The price of meat and eggs will probably go up again if there's more demand for them. But for many people, poor diet has its costs, too: medications, more sick days, bigger and bigger clothes, and less energy. There's a cost to the environment from cereal monocrops and people eating more food than they might on LC. But raising animals for food, when it's done right, is good for the environment.

I actually save money by doing LC:
http://relievemypain.blogspot.com/2010/06/is-low-carb-expensive-diet.html

I cannot believe how much better I feel after replacing corn fed steaks with local Island grass fed hamburger meat. I always figured the tradeoff was minor. Also no bloating like after eating corn fed burger

August 24, 2013

Lowcarb team member said…

The humble egg will do you far more good at breakfast than a bowl of cereal. I do think more people are beginning to realise this. A low carb, high fat lifestyle does not have to be expensive, if you shop wisely.

All the best Jan

Interesting. I wonder if this is a reason that some people feel better when they cut back on red meat. From an evolutionary standpoint, we should be very well adapted to it--but aurochs and cave bears weren't eating much grain.

Seven dollars for a box of cereal blows me away. If you don't insist on pasture-raised, you can get a couple of cartons of eggs for that.

Did you ever hear Bill Cosby's bit about chocolate cake for breakfast? Ain't much difference between that and a bowl of cereal.

Pain, Pain, Go Away!

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