A recent survey by Oklahoma State University found that 80% of Americans favor a ban on labeling of foods with DNA. The online survey was " weighted to match the US population in terms of age, gender, education and region of residence ." DNA is the self-replicating material found in all plants and animals. It's the carrier of genetic information. (You've heard of genes, haven't you?) It's necessary for life itself--just like dihydrogen monoxide .* Oh, the horror! Just look at all those chemicals! From wikipedia.org . *Also known as "water."