CNBC laments the decline of cereal for breakfast. (Click here for video.) Cereal killers at the breakfast table Thu 22 Aug 13 | 11:56 AM ET The following transcript has not been checked for accuracy. cuckoo for cocoa puffs anymore. how are cereal companies handling a decline? the good news, fewer people are skipping breakfast. the bad news, more of skipping cereal. where is mikey when you need it. he will try it. he eats everything. he likes it sm. in the game of life cereal, tastes change. consumers are swimming to yogurt or foods you can eat on the go. so-called cold cereal unit sales have cold 10% in the last three years. they'reinnovating, coming up with protein shakes, breakfast bars, however cereal remains the number one choice for breakfast in america. but not all consumer choose a bowl of cereal and milk. it's also impacting milk sales. also declining as people switch to other beverages. dean food says it's going to be a tough quarter. there
Do-it-yourself health. Low-carb, mostly evolutionary.